Basics To Get Started: E-Commerce & Digital Marketing – Helsingborg

Organizer: LU Innovation, Lunds Universitet
For: Open to everyone
Sign up: here

🚀 Debunking Myths & Behind the Scenes — with Karsten

🌐 This session focuses on e-commerce and digital marketing, offering a genuine look behind the scenes of what it actually takes to build, grow, and sustain an online business.

Karsten will be sharing his insights and experiences, covering real strategies, common mistakes, algorithm changes, customer acquisition, and what truly drives conversions — beyond the polished “overnight success” stories.

We encourage participants to come prepared with questions and specific topics they’d like to explore, so we can make the session as relevant and interactive as possible. Whether you’re launching an online store, building a brand, or looking to scale your digital presence, this meetup offers practical insights and honest perspectives you can directly apply.

For this session, you will get hands on insights from Karsten Deppert, who is an experienced entrepreneur, and co-founder of companies such as Mindpark, Rscued, Contentor and many more. ✨

🖇️ After the talk, stay longer for networking, swap ideas with fellow students, and get inspired. And yes, we’ve got fika! ☕️

💡 Whether you’re planning a start-up, working on a class project, or simply curious, this is the perfect opportunity to learn, discuss, and connect in a casual, friendly environment.

🌱 Perfect for students who want the basics without the boring lecture!