{"id":239450,"date":"2025-11-13T12:17:57","date_gmt":"2025-11-13T12:17:57","guid":{"rendered":"https:\/\/mindpark.se\/?post_type=tribe_events&p=239450"},"modified":"2025-11-13T12:17:57","modified_gmt":"2025-11-13T12:17:57","slug":"digital-analytics-meetup-goteborg-jarntorget","status":"publish","type":"tribe_events","link":"https:\/\/mindpark.se\/en\/event\/digital-analytics-meetup-goteborg-jarntorget\/","title":{"rendered":"Digital Analytics Meetup – G\u00f6teborg J\u00e4rntorget"},"content":{"rendered":"

Organizer: <\/b>Ctrl Digital
\nOpen for:<\/strong> all
\nMore info & Sign-up: <\/strong>here<\/a><\/p>\n

Whether you\u2019re a seasoned industry veteran, just starting your career as an analyst, or simply curious about data-driven insights –\u00a0you\u2019re welcome to join us for an evening of learning, sharing and networking.<\/strong><\/p>\n

Confirmed speakers so far!<\/strong>
\nPatricia Matsson<\/a>\u00a0at Ctrl Digital will walk through how integrating GA4, Google Ads and CRM data made it possible to connect online behavior with offline results, revealing an +80% higher measured ROAS and a more accurate view of marketing performance for businesses where results extend beyond the website.<\/p>\n

Linus Bech<\/a>, Data & Analytics Lead at Norion Bank, will share reflections on common challenges for analysts and organizations – from working in silos and relying too much on limited data sources to overlooking the full customer experience. He\u2019ll show how cross-functional collaboration and shared data discussions at Norion Bank led to real insights, including a case study where weekly data reviews revealed a key customer segment.<\/p>\n

Johan Strand<\/a>\u00a0at Ctrl Digital will show how to unlock AI and LLM capabilities directly in your SQL queries with Gemini in BigQuery. Expect practical use cases for AI.GENERATE() and how to analyze qualitative data with ease.<\/p>\n

John Hansfeldt<\/a>\u00a0at Ctrl Digital will explore how server-side tracking has evolved in response to tracking restrictions, the current challenges businesses face and what the future holds for GTM Server-Side implementations.<\/p>\n

Carl L\u00f6jdqvist<\/a>,\u00a0<\/strong>performance marketing manager at Miss Mary of Sweden,<\/strong>\u00a0takes you on a time travel through the evolution of digital analytics – from the early days of counting visits to today\u2019s insight-driven work. He reflects on what has shaped the field, what matters most right now, and how analysts can stay relevant in a constantly evolving landscape.<\/p>","protected":false},"excerpt":{"rendered":"

Organizer: Ctrl Digital Open for: all More info & Sign-up: here Whether you\u2019re a seasoned industry veteran, just starting your career as an analyst, or simply curious about data-driven insights […]<\/p>\n","protected":false},"author":30,"featured_media":239451,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-239450","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDigital Analytics Meetup - G\u00f6teborg J\u00e4rntorget - Mindpark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindpark.se\/en\/event\/digital-analytics-meetup-goteborg-jarntorget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Analytics Meetup - 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